Branding Photography for Sacramento Small Businesses: Why You Need More Than a Headshot

If you own a small business, there’s a pretty good chance you need a million photos. Your website needs them. Instagram needs them. Google needs them. Your newsletter needs them. And somehow, six months from now, someone will ask you for a professional headshot for a speaking gig that you do not have.

That’s where branding photography for Sacramento small businesses comes in.

A headshot tells me who you are. Branding photos show me what you do.

You should absolutely have a great headshot. But … I also want to see your business. If you own a veterinary practice, show me you down on the floor with a dog. If you have a yoga studio, show me what a morning class actually feels like. If you're a designer, show me the sketches, fabric samples and half-finished room.

Those photographs tell me far more about you than another perfectly posed portrait.

Think photo library, not photo shoot.

Instead of asking, "What pictures should we take?" I like to ask:

What photographs will your business need over the next six months? Where will you post them? How do you want your ideal client to feel when they look at them? Now we're getting somewhere. We can photograph wide images for your website, vertical images for social media, team photos, details, portraits, your space and photographs with plenty of room for text.

A good small business branding photography session in Sacramento should leave you with a library you can actually use.

You don't have to look like a "brand."

This might be my favorite part. Your office doesn't have to be perfect. Your team doesn't need matching outfits. And you definitely don't need to rent a white studio and where a large hat because that’s what everyone else is doing. Small businesses already have what giant companies spend millions trying to manufacture: personality.

There are real people behind your business and that’s the interesting part. That's what I want to photograph. Because the goal of branding photography for Sacramento small businesses isn't to make your business look like everyone else's; It's to make it look unmistakably like yours.